Justin Kingsley finds the best way of telling the right stories – as an author, strategist, director and photographer. He founded creative storytelling workshop Makumaku. He has written two No.1 National Bestselling books – The Way of the Fight (New York Times Bestseller) a look at Georges St-Pierre’s life philosophy, and Weology: How Everybody Wins When We Comes Before Me, a book of ideas on leadership. With his third book, Justin joined an elite group of authors to publish original works in multiple languages with Le livre du don (Flammarion 2017).
In partnership with Roger Frappier and MaxFilms, Justin is currently co-directing feature documentary Where Sea and Land Meet – A Montreal Symphony Orchestra Story. His first feature documentary film – which he produced, wrote and directed – is currently in post-production for release in 2018. It’s the story of a man under house arrest who is never home. In television, he wrote and co-produced four seasons of the nationally-televised 24CH (CTV, TSN, RDS) a weekly documentary about the Montreal Canadiens.
Justin recently developed the brand identity and vision for the North American group (Canada, Mexico, USA) bidding to host FIFA 2026 World Cup: United As One. He is behind the slogan and vision for the 2015 Women’s World Cup of Soccer – To a Greater Goal/Vers le grand but.
He has wide-ranging experience as a storyteller and strategist, most recently as Partner and Chief Socialist at Sid Lee, one of the world’s five best creative agencies (Forbes 2012). The strategy and campaign idea he developed for Adidas at the 2012 London Olympics, titled Take the Stage, won international acclaim and was named best global campaign of the Games. Adidas was voted 2012 UK Brand of the Year.
Justin has turned Star Wars and Indiana Jones into global museum exhibitions, and branded the 2010 Vancouver Olympics with the very first bilingual Games slogan – With Glowing Hearts/Des plus brillants exploits. He also developed the award-winning branding and communications strategies for UFC World Champion Georges St-Pierre.
A former Press Secretary in the Prime Minister’s Office, he was spokesman for the Right Honourable Paul Martin and was responsible for economic portfolios in the communications directorate of the PMO in 2003-4. Prior he was Chief, Media Relations and Spokesman at Communication Canada. Justin is an internationally reputed public speaker, offering workshops on creativity, storytelling, and strategy. He has appeared at the internationally renowned C2MTL – known as the Davos of Creativity – as host, interviewer and keynote speaker. He was the first to deliver a keynote address on a Canadian case study in 54 years of the Cannes Creativity Festival, and has been featured on the global Creative Mornings tour and podcast. An award-winning photographer, he has hosted four gallery exhibitions of his work. Marketing Magazine has named Justin one of Canada’s most creative people. He is a proud Franco-Ontarian born and raised in Ottawa.
Justin Kingsley joins Moisson Montreal as the organization's official spokesperson.
His kinetic, infectious talks reveal the motivation behind all the work he does and the source of his success: telling stories. From high-level keynotes on marketing and innovation to motivational speeches that are as powerful as they are intimate, Justin’s talks are always rooted in his message and way of life: find your story, and tell it to the world.
Justin Kingsley finds the best way of telling the right stories – as an author, strategist, creative director and photographer.
Writer – 24CH
Producer/ Director – Beautified
Writer / Director – Where Sea and Land Meet
Writer – Big Rig Warriors